Insights
August 06 2025
When you think about building wealth, your home often comes to mind, but probably as something you tap into someday, or when you sell. What if you could put your home’s equity to work today, with less risk and more control than a margin loan?
If you’re a homeowner, odds are that over time, you’ve built up some equity. Nationally, homeowners have over $13 trillion in home equity just sitting there.3 That’s capital you already own.
Traditionally, accessing that value meant a cash‑out refinance, a home equity loan, or a home equity line of credit (HELOC). Margin loans? They might seem appealing for investing in stocks, but they’re short‑term, risky, and subject to margin calls if your collateral dips.
It feels unfair that retail credit cards can hit you with 30% APR, even with good credit. That’s because traditional cards often price for worst‑case default scenarios, lumping everyone in the highest risk bucket.
By contrast, Trovy offers risk‑based pricing: we tier rates based on things like credit score (FICO), loan‑to‑value (CLTV), and debt‑to‑income (DTI) ratio. A homeowner carrying credit card debt at a 25% APR could swap that high-interest balance for a HELOC Card—potentially cutting their interest rate by two-thirds.
That’s real savings—no penalty pricing just for being responsible.
Property value & equity %: More equity = lower risk = better rate.
Income stability: Evaluate your ability to repay.
Credit depth: A track record of responsible borrowing pays off.
DTI ratio: More income flexibility = lower probability of default.
It’s simple math: less risk = better pricing. With Trovy, responsible borrowers get rewarded, no mystery markup.
Uniform‑rate credit cards might treat everyone like a worst‑case scenario. Trovy disagrees. We reward good financial habits and home equity with transparent, risk‑based pricing that cuts your cost of financing and puts equity to work on your terms.
Your home equity, right in your wallet.
©2025 Trovy Technologies, Inc.
Trovy Lending Co. dba Trovy. 1460 Broadway, New York, New York 10036. (833) 987-6890 support@trovy.com I NMLS #2676733. For licensing information, go to www.nmlsconsumeraccess.org. Equal Opportunity Lender. The Trovy Card is issued by Cross River Bank, Member FDIC, pursuant to a license from Mastercard.
The Trovy HELOC Card is currently available in AZ, CO, FL, IL, MI, NJ, OR, UT, WA, and WI. Check back soon for more states!
The Trovy HELOC Card is a credit card linked to a home equity line of credit (HELOC). It allows homeowners to tap into their home equity and make purchases just like with a traditional credit card—while benefiting from the lower interest rates of a HELOC.