Insights
August 05 2025
We’ve all been there. A card swipe here, a surprise expense there. Before you know it, you’re staring down a balance with a sky-high APR and wondering how it got so out of hand. The average credit card rate right now? Around 21%.1 And store cards are currently hitting 30.45% APR on average. Some are even pushing 35%.
If you’re carrying a balance, you’re paying for it.
So what’s the alternative?
The Trovy Card looks and works like your everyday credit card–just tap, swipe, and earn rewards. But here’s the twist: it’s backed by your home’s equity.
That means lower rates - on average 50% less than typical credit card rates.
What’s more, with the Trovy HELOC, you:
Instead of borrowing blind at 20%+, Trovy lets you tap into the value you already own, with terms that actually make sense. You’re not taking out a clunky loan. You’re not refinancing your house. You’re just using the value that’s already yours to borrow better.
Not all HELOC credit cards are created equal. Some take weeks to fund, come with surprise fees, and aren’t as flexible as they seem. Trovy is different. We built the fastest, most flexible HELOC-backed card on the market, fully online, prequalified in 2 minutes, and ready to use in just days. You get low, transparent rates, cash back, and the freedom to spend like any credit card. No annual fee and no waiting around. Just smarter borrowing, powered by your home.
| Feature | Traditional Card | Trovy Card2 |
|---|---|---|
| Average APR | High | Lower mortgage-style rates |
| Rewards | 1%–2% | Up to 3% |
| Annual Fee | $105 on average4 | $0 |
| Tax-Deductible? | ❌ | ✅ (in many cases)3 |
High-interest credit cards have been normalized for way too long. But normal doesn’t mean good. Trovy flips the script, putting your home’s value to work, so you can spend with confidence and save in the process. So is it right for you?
If that’s you, you’re probably overpaying with traditional cards. Trovy gives you smarter access, without all the hoops.
©2025 Trovy Technologies, Inc.
Trovy Lending Co. dba Trovy. 1460 Broadway, New York, New York 10036. (833) 987-6890 support@trovy.com I NMLS #2676733. For licensing information, go to www.nmlsconsumeraccess.org. Equal Opportunity Lender. The Trovy Card is issued by Cross River Bank, Member FDIC, pursuant to a license from Mastercard.
The Trovy HELOC Card is currently available in AZ, CO, FL, IL, MI, NJ, OR, UT, WA, and WI. Check back soon for more states!
The Trovy HELOC Card is a credit card linked to a home equity line of credit (HELOC). It allows homeowners to tap into their home equity and make purchases just like with a traditional credit card—while benefiting from the lower interest rates of a HELOC.
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