Last Revised: August 8, 2025
California Consumer Privacy Act Disclosure
At Trovy, we are committed to safeguarding your privacy.
This California Consumer Privacy Act Disclosure (the “Disclosure”) explains how Trovy Technologies, Inc., together with its subsidiary Trovy Lending Co. (collectively, “Trovy,” “we,” “our,” or “us”), collects, uses and discloses personal information relating to California residents (“you” or “your”) who are subject to the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”). It also describes the categories of personal data we collect, the purposes for which that information is collected, a summary of the rights you have and how to exercise those rights. This Disclosure should be read in conjunction with Trovy’s Privacy Policy and Terms of Service, which are incorporated herein by reference.
What Personal Information is Covered by the CCPA?
Under the CCPA, “personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. It does not include publicly available information that has been aggregated or de-identified.
The CCPA does not apply to certain information such as information subject to the Gramm-Leach-Bliley Act, the Fair Credit Reporting Act, and certain other state or federal privacy laws. For example, this CCPA Disclosure does not apply to information that we collect about individuals who seek, apply for, or obtain our financial products and services for personal, family or household purposes, which is subject to our GLBA Notice, or other financial privacy notice applicable to the Trovy sites or services that you visit or use.
This CCPA Disclosure does not apply to information we collect in the context of a person’s role as a job applicant, employee, associate, or contractor.
Types of Personal Information We Collect
Most of the personal information that we maintain has been collected in the context of providing financial products and services for personal, family, or household purposes, and therefore is not subject to the CCPA. However, we also collect personal information relating to California residents in other contexts, including in connection with our marketing activities, our websites and mobile applications.
We may collect the following categories of personal information, as defined by the CCPA, relating to California residents. The categories of personal information that we collect, use, and disclose about a California resident will depend on our specific relationship. We may disclose categories of personal information for business purposes to our third-party service providers, our affiliates and business partners, and regulators / government agencies. We may also continue to collect these categories of personal information. The examples provided in each category below are for illustrative purposes only.
Categories of Information | Examples |
---|---|
Address and other identifiers | Name, postal address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers |
Characteristics of protected classifications | Age, gender, and marital status |
Unique and online identifiers | IP address, device IDs, browsing history, search history, and information on consumer’s interaction with a website |
Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
Internet or other electronic network activity information | Browsing history, search history, settings, and information regarding an individual’s interaction with an internet website, application, AI chatbot service, or advertisement, device information, including name of device and operating system, cookies and pixel tags, city of login, and other data that your browser automatically sends |
Audio or video footage or other visual information | Service calls, voicemails and other audio recordings, photographs |
Professional or Employment Information | Employer, years of employment |
While some of the information that we collect may be considered sensitive personal information, Trovy uses and discloses sensitive personal information for those purposes that are authorized by law. For example, Trovy may process sensitive personal information to perform the services or provide the goods you request from us or to verify customer information. California law does not afford you rights to limit the use or disclosure of your sensitive personal information for these purposes. In addition, we may draw inferences about you based on the information you provide, such as individual preferences or characteristics, and we may collect and use information as described to you when collecting the information. We may also receive Personal Data that individuals provide to us or store on our systems.
Categories of Sources of Personal Information
We may collect personal information relating to California residents from the following sources:
Sources | Examples |
---|---|
Directly from you | HELOC or other types of applications, interactions with our website or mobile apps, and calls to our call center |
Affiliates | Companies related by common ownership or control |
Business Partners | Commercial or small business customers |
Service Providers | Software providers, marketing companies, communication services, fraud prevention services, data analytics providers, data providers |
Third parties that you have authorized or directed to share information with us | Authorized agents or others on your behalf |
Why We Collect Personal Information and How We Use It
The purposes for which we may collect and use personal information depend on, among other things, our relationship or interaction with a specific California resident. The table below lists the purposes for which we may collect and use personal information in different contexts.
Purposes for Collection and Use | Examples |
---|---|
Provide and manage products and services | Establish and process transactions for our products and services including our HELOC Card, as well as additional products for businesses such as institutional financing and payment services Support the ongoing management and maintenance of our products and services including but not limited to provide account statements, online access, customer service, payments and collections, and account notifications |
Support our everyday operations, including to meet risk, legal, and compliance requirements | Perform accounting, monitoring, and reporting Enable information security and anti-fraud operations, as well as credit, underwriting, and due diligence Support audit and investigations, legal requests and demands, as well as exercise and defend legal claims Enable the use of service providers for business purposes Comply with policies, procedures, and contractual obligations |
Manage, improve, and develop our business(es) | Market, personalize, develop, as well as improve our products and services Conduct research and analysis, including to drive product and services innovation Support customer relationship management |
Support employment, infrastructure, and human resource management | Provide benefits to employees and dependents, including healthcare and retirement plans Manage pay and compensation activities Manage and operate our facilities and infrastructure Process employment applications |
Disclosure of Personal Information to Third Parties
We may disclose each of the above-listed categories of personal information concerning California resident for our business purposes to one or more of the following categories of third parties:
Third Parties | Examples |
---|---|
Affiliates | Companies related by common ownership or control |
Business Partners | Payment processors, merchants, or other financial institutions |
Marketing Partners | Companies that collect information through our online services in order to provide marketing services to us |
Service Providers | Software providers, communication services, fraud prevention services, data analytics providers, data providers |
Third-Party AI Service Providers | Companies that assist in providing AI chatbot services |
Other third parties with your consent or as necessary to provide our products and services | Payment processors, merchants, or other financial institutions |
Law enforcement, Regulators, and others whom we share information for legal or necessary purposes | Regulatory and law enforcement agencies or other businesses in the context of a merger or acquisition |
We do not sell your Personal Information in exchange for monetary compensation. Under the CCPA, allowing certain third parties to collect personal information via automated technologies on our websites and apps for advertising purposes is considered the “sharing” of your personal information. You have the right to opt out of the sharing of your personal information for advertising purposes. You may do so by clicking the “Your Privacy Options” link in the footer of our website. Please review our Privacy Policy here.
Rights Under the CCPA
Right to Know, Delete, and Correct. If you are a California resident, you may have the right to request that we disclose to you the following information:
California residents also have the right to submit a request for deletion or correction of their personal information under certain circumstances, although in some instances, we may decline to honor your request. Below are examples where we may decline your request:
Furthermore, we are not required to delete information that is necessary for us to: complete the transaction for which we collected the information; provide you with a good or service you requested; perform a contract we entered into with you; detect security incidents; maintain the functionality or security of our systems; comply with or exercise rights provided by the law; or use the information internally in ways that are comparable with the context in which you provided the information to us or that are reasonably aligned with expectations based on your relationship with us, among other things. Nevertheless, you are entitled to protection against illegal discrimination when asserting your rights under the CCPA.
How to Make Requests
If you are a California resident and would like to exercise your rights to know, delete, or correct your personal information as described above, please submit your request by:
You will need to submit certain information in order for us to verify your identity or request before we process your request including your name, address, email address, phone number, attestation that you are a California resident and relationship with Trovy. You may also designate an agent to submit a request on your behalf.
Authorized Agents
If you are a California resident, you may authorize an agent to make an access or deletion request on your behalf. A California resident’s authorized agent may make a request on behalf of the California resident by contacting us at the toll-free number or email listed above. As part of our verification process, we may request that you provide, as applicable:
We will respond to requests for access or deletion as soon as practicable and in any event generally not more than within 45 calendar days after receipt of your request. We may extend this period to 90 calendar days in some cases.
Do Not Track Signals
Our Site currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Disclosure and Trovy’s Privacy Policy whether or not a DNT signal is received. If we do so in the future, we will describe how we do so in our Privacy Policy.
Non-Discrimination: If you exercise any of the rights explained in this Disclosure, we will continue to treat you fairly. If you exercise your rights under this Disclosure, you will not be denied or charged different prices or rates for goods or services or provided a different level or quality of goods or services than other consumers.
Accessibility: We are committed to ensuring that our communications are accessible to individuals with disabilities. Individuals with disabilities can access this policy in alternative formats by contacting us at the address, phone, or email address below. This website is designed to meet content accessibility guidelines. To submit accessibility-related requests or report barriers to accessibility, please contact us by either:
Links to Other Websites
This Disclosure only applies to information collected by Trovy through our Services. Our Services may contain links to other web sites, apps or online services not operated or controlled by Trovy (“Third Party Sites”). The policies and procedures described here do not apply to Third Party Sites. By providing links to Third Party Sites or services we do not imply that we endorse or have reviewed such websites or services. We suggest that you contact those sites directly for information about their data practices and policies and we encourage you to read their privacy policies before providing any information to them.
Security
You use the Services at your own risk. We use reasonable precautions, including technical and administrative measures, to protect your Personal Data from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from us in connection with the Services may not be secure. Therefore, you should take special care in deciding what information you send to us.
Update Your Information
You may be able to update some of your account information through your App settings.
Transparency Report
Our annual transparency report shows the number of data requests we receive and how long it takes us to fulfill those requests.
Changes to This Disclosure
We reserve the right to amend, alter, or otherwise change this Disclosure at our sole and absolute discretion. If we make material changes to this Disclosure, we will post notice that the Disclosure has been updated in the “Last Revised” section of the Disclosure, and the revised version will be effective when it is posted. For material retroactive changes, we will notify you consistent with the law. Further use of the Services following any such changes constitutes your agreement to follow and to be bound by the amended Disclosure, so we encourage you to check for updates.
Contacting Us
If you have any questions, you can contact us at 833-987-6890 or privacy@trovy.com.
©2025 Trovy Technologies, Inc.
Trovy Lending Co. dba Trovy. 1460 Broadway, New York, New York 10036. (833) 987-6890 support@trovy.com I NMLS #2676733. For licensing information, go to www.nmlsconsumeraccess.org. Equal Opportunity Lender. The Trovy Card is issued by Cross River Bank, Member FDIC, pursuant to a license from Mastercard.